Scaling Communication Operations
PROJECT OVERVIEW
In 2021, an established healthcare company approached Sabii Digital for assistance in launching a new venture. The client needed support in establishing their brand identity and enabling their operating model. Sabii Digital responded with a comprehensive strategy that established the client’s brand, operationalized their business model, and deployed infrastructure to support operations. Sabii Digital also built dynamic dashboards that highlighted operational KPIs and then trained the client to leverage and extract strategic insights.
Capabilities: Go-To-Market, Test & Learn Plans, Proof of Concept Development, User Research, Prototype Design and Modeling, Digital Innovation
Tools & Softwares: FreedomVoice, AdobeXD, Sketch, WordPress, Google Analytics
Industry: Healthcare
Project Duration: 1 Year
Business Problem
The client had developed a brand vision and operating model. They needed a separate brand identity to differentiate their new product while maintaining the parent company's ethos. Our client required a partner that could extend their resource team and provide the necessary strategic and operational expertise to realize their strategy.
Proposed Solution
Sabii Digital utilized a design-thinking approach, focusing on branding and operational excellence. The team developed user personas for audience insights, created site design mockups, and researched technology and analytics solutions to optimize and scale operations. Automated sales pipeline operations were built, and brand amplification tools such as partner testimonials and comprehensive press releases were curated.
A digital solution was tailored to build the operating model with a focus on scale and robust analytics while catering to the unique requirements of over 30 US states. This component was designed to offer an in-depth snapshot of the current operational state.
CONCLUSION
We successfully helped the client navigate the challenges of building a new venture. The client launched their new operating model for over 300,000 customers and had the infrastructure in place to efficiently scale, enabling them to focus on further building their business.