Innovation Workshop
PROJECT OVERVIEW
Sabii Digital facilitated a 4-day innovation workshop for a Top 10 European veterinary pharmaceutical company. The Innovation Workshop served as a crucial platform for global teams to foster collaboration, stimulating creativity, and generating actionable insights that align with our client’s strategic objectives. By leveraging customer insights, applying innovative thinking methodologies, and fostering cross-functional collaboration, the workshop aimed to empower attendees to develop customer-centric, differentiated product concepts that address market needs and drive growth.
Capabilities: Go-To-Market, Test & Learn Plans, Proof of Concept Development, User Research, Digital Innovation
Tools & Softwares: Figma, Microsoft Office
Industry: Pet Healthcare
Project Duration: 1 Week
Business Problem
Our client approached us needing a solution that addressed the need to maintain growth and competitiveness in increasingly genericized markets within the animal-pharma industry. As markets become more saturated there is a pressing need for our client to differentiate its products and deliver value to customers. This requires the development of innovative new products that address unmet market needs and provide unique value propositions. Additionally, our client expressed the necessity to foster ongoing collaboration and teamwork among global cross-functional teams to effectively generate, refine, and implement these innovative ideas for the future.
Proposed Solution
The Innovation Workshop facilitated by Sabii Digital aimed to strengthen the company's product innovation strategy by fostering collaboration among global cross-functional Therapy Area Leadership Teams and generating innovative new product ideas across diverse therapy areas. Participants engaged in activities designed to apply innovative thinking methodologies, leverage customer insights for market analysis, and generate both conventional and unconventional solutions to identified challenges. Through brainstorming sessions and guided facilitation, attendees actively participated in the workshop, generating approximately 1,000 new solution ideas across diverse therapy areas. These ideas were refined into 37 concrete product concepts that eventually became product opportunity proposals that aligned with our client’s short and long term goals.
CONCLUSION
By the end of the workshop, every attendee felt empowered to contribute valuable insights and ideas, with each participant feeling equipped with applicable tools and strategies to utilize moving forward. Though only 58% of attendees initially thought that there was adequate engagement between TALT colleagues, 100% agreed that the workshop has increased their likelihood to collaborate with their colleagues moving forward. Participants also reported an increase of 173% in strongly agreeing that they are confident in their knowledge of their TALT responsibilities and deliverables. The satisfaction rate of 95% further reinforces the workshop's success, with nearly all participants expressing their willingness to take a similar workshop again.
These outcomes not only reflect the tangible results achieved but also highlight the workshop's role in strengthening collaboration among global teams and driving our client’s innovation agenda forward.