The client started testing the product with loyal customers and soon realized that they needed a nimble cross-functional team to launch the product and build a viable business. Sabii Digital started working with the customer to validate the market opportunity, assess the competitive landscape and review the product roadmap in the evolving space.
Sabii also worked with the key customer sponsor to engage key leadership within the organization so that they could better understand the opportunity for this digital product and provide guidance and support during the product launch. A governance model was setup for the working team and for senior leadership to accomplish this.
Sabii Digital then built out a Go-to-Market approach to launch, learn and scale the product. This approach included the sales and marketing strategy along with a dedicated Sabii Digital team that would execute this marketing and sales plan. Sabii Digital built the sales and marketing processes and architected a CRM platform to track the analytics report the sales process. Essentially, Sabii Digital has become the extension of the customers’ team as part of their new venture.